Maxis
Maxis Berhad
Malaysia's largest mobile network provider, offering high speeds and strong coverage in major cities.

Maxis Berhad network coverage across Malaysia as of 2026
Maxis Berhad operates as Malaysia's largest postpaid mobile network operator, serving 9.98 million subscribers across 13 states and 3 federal territories as of December 2025. The carrier delivers nationwide 4G LTE coverage on four frequency bands — 700 MHz, 900 MHz, 1800 MHz, and 2100 MHz — and 5G on N78 (3500 MHz) and N257 (mmWave 28 GHz) spectrum. This review covers network performance, speed test data, customer service channels, eSIM support, roaming reach, and a side-by-side comparison against CelcomDigi and U Mobile.
Malaysia's leading postpaid mobile network operator Maxis Berhad (Bursa Malaysia ticker: MAXIS; parent: BGSM Equity Holdings Sdn. Bhd.) commenced commercial operations in 1995, holds a 27.7% mobile subscriber market share, and serves 9.98 million total subscribers across consumer mobile, home broadband, and enterprise segments as of Q4 2025, according to the Maxis FY2025 Annual Results published February 2026.
Maxis Berhad delivers reliable nationwide 4G LTE coverage, active 5G deployment on the DNB wholesale network using N78 (3500 MHz) and N257 (mmWave 28 GHz) bands, and international roaming in over 100 countries — positioning it as the premium connectivity choice for postpaid subscribers, business users, and frequent travelers in Malaysia.
This review examines Maxis Berhad's network coverage and speed test results across Kuala Lumpur, Penang, and Johor Bahru; evaluates its customer service channels including the 24/7 WhatsApp hotline and physical store network; assesses additional services such as eSIM activation, the Maxis app, and the MaxisONE rewards program; and benchmarks performance against Malaysia's top three competing carriers — CelcomDigi, U Mobile, and Unifi Mobile.
Compare CelcomDigi's full network review and the U Mobile carrier review for additional mobile operator options in Malaysia.
Maxis Berhad covers over 95% of Malaysia's populated areas with 4G LTE service and deploys 5G through the national DNB wholesale network across all 13 states and 3 federal territories. The carrier achieved 92% national population coverage with 4G LTE as of 2018 and has continued expanding, with urban strongholds in Kuala Lumpur, Selangor, Penang, Johor Bahru, Kota Kinabalu, and Kuching, according to Frequency Check Maxis Malaysia Network Profile, updated August 2024.
Rural coverage extends to Sabah and Sarawak through ongoing infrastructure investment, while 5G availability in Malaysia reached 51.8% of user time for Maxis — behind U Mobile's leading 57.8% — according to the OpenSignal Malaysia Mobile Network Experience Report, November 2025.
Maxis operates 4G LTE on four bands: B28 (700 MHz APT) for deep indoor and rural penetration, B8 (900 MHz) for broad geographic reach, B3 (1800 MHz) for urban capacity, and B1 (2100 MHz) for high-throughput suburban zones. 5G service runs on N78 (3500 MHz Sub-6 GHz), deployed from August 2024, and N257 (mmWave 28 GHz) for ultra-high-density venues such as convention centers and stadiums, according to Frequency Check Maxis Malaysia, August 2024.
Malaysia's overall 5G median download speed measured 242.92 Mbps in Q3 2025 — a decline from 451.79 Mbps in Q4 2023 driven by surging 5G device adoption, which jumped from 58.6% to 79.5% of all Speedtest samples, according to the Ookla Speedtest Intelligence Malaysia 5G Transition Report, December 2025. Maxis joined the DNB wholesale 5G plan in late 2024 to accelerate its 5G subscriber base.
Strongest 4G and 5G coverage concentrates in the Klang Valley (Kuala Lumpur and Selangor), Penang island and mainland, and the Johor Bahru metropolitan area. Coverage also reaches Kota Kinabalu in Sabah, Kuching in Sarawak, and Ipoh in Perak — all designated priority expansion zones.
Maxis delivers an average 4G upload speed of 14.5 Mbps nationally, ranking second among Malaysian carriers behind CelcomDigi's 15.1 Mbps, according to the OpenSignal Malaysia Mobile Network Experience Report, November 2025. National 4G download speeds average 32.7 Mbps, with significantly higher performance recorded in major urban centers.
Location | Download (Mbps) | Upload (Mbps) | Network | Source |
|---|---|---|---|---|
Kuala Lumpur | 45.2 | 18.3 | 4G LTE-A | OpenSignal, Nov 2025 |
Penang | 38.6 | 15.9 | 4G LTE-A | OpenSignal, Nov 2025 |
Johor Bahru | 34.1 | 14.2 | 4G LTE | OpenSignal, Nov 2025 |
Kota Kinabalu | 28.5 | 11.7 | 4G LTE | OpenSignal, Nov 2025 |
Learn more about 5G network performance in Malaysia for detailed technical comparisons across all active carriers.
Malaysia's first commercial mobile operator Maxis Berhad was founded in 1995, listed on the Main Board of Bursa Malaysia under ticker symbol MAXIS, and operates as a wholly-owned subsidiary of BGSM Equity Holdings Sdn. Bhd., headquartered at Menara Maxis, Kuala Lumpur City Centre, 50088 Kuala Lumpur, according to Stock Analysis — Maxis Berhad Company Profile, 2025.
The carrier employs 3,311 staff and reported FY2025 service revenue of RM 8,912 million (a 0.5% year-on-year increase), EBITDA of RM 4,329 million (up 5.0% year-on-year), and profit after tax of RM 1,560 million (up 11.8% year-on-year) — a record EBITDA performance that reflects the company's expanding consumer and enterprise segments, according to Maxis FY2025 Annual Results, published February 2026.
Maxis Berhad's subscriber base breaks down into three main segments: 5.6 million postpaid users (up 10.1% year-on-year as of Q2 2025), approximately 4.38 million prepaid users, and 799,000 home broadband subscribers — marking the first time Consumer Home revenue crossed the RM 1 billion milestone at RM 1,017 million.
Maxis Berhad operates five customer service channels, including a 24/7 WhatsApp support line, phone hotline, live chat, email, and over 100 physical Maxis Experience Stores across Malaysia. The carrier's customer support contact network covers Kuala Lumpur, Penang, Johor Bahru, Kota Kinabalu, and Kuching, providing nationwide in-person service access.
Phone Support (Within Malaysia): Dial 123 from a Maxis mobile line or call 1 800 82 1123 from other fixed and mobile lines — available daily, 8:00 AM – 12:00 AM (MYT)
International Phone Support: Dial *123# from a Maxis mobile line or call +603 7492 2123 from any international line
WhatsApp Support: +6012-3451123 — available 24 hours, 7 days a week with a GenAI-powered conversational assistant for instant query resolution, launched in 2025
Email Support: customercare@maxis.com.my for billing, account, and technical escalations
Maxis Experience Stores: 100+ physical locations across all 13 states and 3 federal territories, with flagship stores in Kuala Lumpur, Penang, and Johor Bahru for device purchases, SIM activations, and plan upgrades
In-App Chat: AI-driven support directly within the Maxis app, featuring ticket creation, service requests, and real-time account management
Compare customer service quality across Malaysian carriers in the comprehensive Malaysia carrier support comparison guide.
Maxis Berhad provides these value-added services for its subscribers:
International Roaming: Active in over 100 countries across Asia, Europe, the Americas, Africa, and Oceania via the Maxis Roaming Pass — available in flexible daily or monthly increments through maxis.com.my/en/mobile-plans/maxis-roaming/
eSIM Support: Maxis supports eSIM activation for compatible iOS (iPhone XS and later) and Android devices (Samsung Galaxy S21 series and later, Google Pixel 3 and later), activated online via the Maxis app or at any Maxis Experience Store — making Maxis one of the leading eSIM providers in Malaysia
Maxis App Features: The Maxis mobile app (available on iOS App Store and Google Play Store) delivers at least seven core functions: real-time data usage monitoring, bill payment, postpaid and prepaid plan management, usage alerts and threshold notifications, in-app customer support chat (GenAI-powered since 2025), rewards points tracking, and store locator
MaxisONE Rewards Program: The MaxisONE loyalty program awards points on monthly bill payments and device purchases, redeemable for plan upgrades, device discounts at Maxis Experience Stores, and partner privileges across retail, dining, and entertainment categories
Family and Shared Plans: The MaxisONE Family plan supports shared data pools across 2–5 lines with dedicated postpaid allocations, suitable for households requiring consistent multi-device connectivity
5G Device Ecosystem: Maxis supports all commercially available 5G smartphones compatible with N78 (3500 MHz) Sub-6 GHz, including devices from Apple, Samsung, Xiaomi, and OPPO in its certified device catalogue
Enterprise Solutions: Maxis Business provides managed network services, cloud and data center solutions, SD-WAN, IoT connectivity, and hardware and software for the retail, logistics, manufacturing, and financial services sectors
Discover more about eSIM technology and activation in Malaysia for a step-by-step connectivity guide compatible with Maxis, CelcomDigi, and U Mobile.
Maxis Berhad key advantages and disadvantages at a glance
Largest Postpaid Subscriber Base: Maxis holds Malaysia's leading postpaid position with 5.6 million postpaid subscribers (up 10.1% year-on-year as of Q2 2025), reflecting strong brand trust and network reliability among premium segment users, according to The Star Business Report, November 2025
Nationwide 4G LTE Quad-Band Infrastructure: Four active LTE bands (700 MHz, 900 MHz, 1800 MHz, and 2100 MHz) provide layered coverage combining deep indoor penetration, rural reach, and high-capacity urban throughput — a multi-band advantage over single or dual-band regional operators
24/7 WhatsApp AI Support: The GenAI-powered conversational assistant at +6012-3451123 provides continuous customer support without hold times, a capability launched in 2025 that distinguishes Maxis from carriers relying solely on phone queues, according to Maxis FY2025 Annual Results, February 2026
Record Financial Performance: FY2025 EBITDA of RM 4,329 million (up 5.0% year-on-year) and profit after tax of RM 1,560 million (up 11.8% year-on-year) signal a financially stable carrier with sustained investment capacity for network expansion and infrastructure upgrades, according to Telecompaper Maxis FY2025 Report, February 2026
eSIM And 5G Device Ecosystem: Maxis supports eSIM activation across iOS and Android devices and the full N78 5G device catalogue, enabling modern travelers and professionals to connect without physical SIM swaps
Lower 5G Availability Versus U Mobile: Maxis 5G availability reached 51.8% of user time in November 2025, 6.0 percentage points below U Mobile's market-leading 57.8%, indicating gaps in 5G time-on-network experience for heavy data users, according to the OpenSignal Malaysia Report, November 2025
Declining Blended ARPU: Average Revenue Per User fell to a historical low of RM 42–43 per month in 2025, pressured by intense price competition from entry-level postpaid plans — a structural challenge that limits revenue growth despite subscriber base expansion, according to The Star Business Report, November 2025
Consumer Mobile Revenue Pressure: Consumer Mobile service revenue declined 0.6% year-on-year to RM 6,230 million in FY2025 due to changes in commercial arrangements related to the Maxis Device Care programme and lower interconnect rates — factors that reflect ongoing pricing headwinds in the core mobile segment, according to Maxis FY2025 Annual Results, February 2026
Malaysia's mobile market is served by five active operators — Maxis Berhad, CelcomDigi (formed by the 2023 merger of Celcom and Digi), U Mobile, Unifi Mobile, and Yes (YTL Communications) — in a market worth USD 7.23 billion in 2026, growing at a 2.96% compound annual growth rate, according to Mordor Intelligence Malaysia Telecom MNO Market Report, 2026. Maxis holds 27.7% subscriber market share, followed by CelcomDigi (the largest entity by combined brand value at USD 1.7 billion) and U Mobile as the fastest-growing 5G network, according to Statista Malaysia Mobile Subscriber Market Share 2023 and Brand Finance Telecoms 150 Report, March 2025.
Feature | Maxis Berhad | ||
|---|---|---|---|
Subscriber Market Share | 27.7% | ~40%+ (merged entity) | ~15% |
Total Subscribers | 9.98 million | ~20+ million (combined) | ~8 million (est.) |
4G Avg Download Speed | 32.7 Mbps | ~30.5 Mbps | ~31.0 Mbps |
4G Upload Speed | 14.5 Mbps | 15.1 Mbps (national leader) | ~12.8 Mbps |
5G Availability | 51.8% | ~46% | 57.8% (national leader) |
5G Fastest Network (Ookla Q4 2025) | No | No | Yes (awarded) |
eSIM Support | Yes | Yes | Yes |
International Roaming Countries | 100+ | 100+ | 100+ |
24/7 AI Chat Support | Yes (WhatsApp + App) | Yes | Limited |
Maxis Berhad suits postpaid subscribers who prioritize a mature network, enterprise services, and 24/7 AI-assisted support. U Mobile delivers the fastest 5G performance for heavy data users — named Malaysia's Fastest 5G Network by Ookla for Q3 and Q4 2025 — while CelcomDigi offers the widest combined 4G upload speeds and the largest merged subscriber base, according to Lowyat.NET Ookla 5G Award Report, March 2026.
Read the detailed Maxis Berhad vs CelcomDigi comparison or explore the U Mobile full carrier review for alternative 5G-first options in Malaysia.
Maxis Berhad operates 5G service across Malaysia using the DNB national wholesale network on N78 (3500 MHz) Sub-6 GHz and N257 (mmWave 28 GHz) frequency bands, deployed from August 2024. 5G availability for Maxis subscribers reached 51.8% of user time in November 2025, covering major urban centers including Kuala Lumpur, Selangor, Penang, and Johor Bahru, according to the OpenSignal Malaysia Mobile Network Experience Report, November 2025.
Maxis Berhad delivers an average 4G download speed of 32.7 Mbps and an upload speed of 14.5 Mbps nationally as of November 2025. In Kuala Lumpur, download speeds reach 45.2 Mbps on 4G LTE-A. 5G speeds follow the national median of 242.92 Mbps download as of Q3 2025, according to Ookla Speedtest Intelligence Malaysia Report, December 2025.
Maxis Berhad covers all 13 states and 3 federal territories of Malaysia with 4G LTE service, reaching over 95% of the national population. Strongest coverage extends across Kuala Lumpur, Selangor, Penang, Johor Bahru, Ipoh, Kota Kinabalu, and Kuching. Rural coverage in Sabah and Sarawak continues to expand through active infrastructure investment, according to Frequency Check Maxis Malaysia Network Profile, August 2024.
Maxis Berhad customer service is reachable via five channels: dial 123 from a Maxis line, call 1 800 82 1123 from other Malaysian lines, WhatsApp +6012-3451123 (24 hours, 7 days), email customercare@maxis.com.my, or visit any of 100+ physical Maxis Experience Stores nationwide. International callers use +603 7492 2123 or dial *123# from a Maxis roaming line, according to the Maxis Contact Us page, maxis.com.my.
Maxis Berhad supports eSIM activation for compatible iOS devices (iPhone XS and later) and Android devices (Samsung Galaxy S21 and later, Google Pixel 3 and later), available through the Maxis app or at any Maxis Experience Store. eSIM subscribers connect to Maxis's 4G LTE and 5G N78 network without a physical SIM card, enabling instant activation for travelers and dual-SIM device users.
Maxis Berhad international roaming covers over 100 countries across Asia, Europe, the Americas, Africa, and Oceania via the Maxis Roaming Pass. Key destinations include Singapore, Thailand, Indonesia, the United Kingdom, Germany, France, the United States, Australia, and Japan. Roaming passes are available in daily and monthly options, activated through the Maxis app or by dialing *100# from a Maxis line, according to maxis.com.my/en/mobile-plans/maxis-roaming/.
Maxis Berhad leads CelcomDigi in postpaid subscriber satisfaction and 5G availability (51.8% vs. approximately 46%), while CelcomDigi leads in 4G upload speed (15.1 Mbps vs. Maxis's 14.5 Mbps) and holds the largest combined subscriber base post-merger. CelcomDigi overtook Maxis as Malaysia's most valuable telecoms brand at USD 1.7 billion in 2025, according to Brand Finance Telecoms 150, March 2025.
Maxis Berhad's strongest feature is its 24/7 GenAI-powered WhatsApp support at +6012-3451123, paired with the largest postpaid subscriber network of 5.6 million users and a quad-band 4G LTE infrastructure covering over 95% of Malaysia's population. The combined depth of network reliability, enterprise services, and AI-assisted customer support makes Maxis the preferred carrier for postpaid users and business professionals, according to Maxis FY2025 Annual Results, February 2026.
Malaysia's postpaid network leader Maxis Berhad delivers 95%+ 4G population coverage, 9.98 million subscribers, and 5G on N78 and N257 bands — best suited for postpaid subscribers, business users, and travelers prioritizing network maturity and enterprise-grade support.
Explore more mobile carrier options through the complete Malaysia carrier directory or learn how to choose the right mobile carrier in Malaysia for your connectivity needs.
Last Updated: April 7, 2026
Sources:
Maxis Berhad — FY2025 Annual Results Press Release, February 2026
OpenSignal — Malaysia Mobile Network Experience Report, November 2025
Ookla Speedtest Intelligence — Malaysia 5G Network Transition Report, December 2025
Frequency Check — Maxis Malaysia Network Frequency Band Profile, August 2024
Lowyat.NET — U Mobile Fastest 5G Network Ookla Award Q3–Q4 2025, March 2026
Brand Finance — Telecoms 150 2025: CelcomDigi Overtakes Maxis, March 2025
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